Commercial Associate (Marketing and Advertising focus)

This is an excellent opportunity for a Commercial Law Solicitor with a keen interest in marketing and advertising to join the growing advertising practice of a a Legal 500, London-based firm.

The team, is headed by Partners regarded as experts in the field and they have enjoyed a consistent trend of growth over recent years. Whilst the firm operates in a large number of sectors, a significant proportionare well known brands, high profile talent, digital platforms, media companies and agencies.

The successful candidate will be approximately 2 - 4 years qualified and will have a passion and interest for the creative, tech and advertising industries.

Experience in adtech, programmatic advertising and digital advertising more generally would be beneficial, as this is a key growth area for the advertising practice, but is not essential.

Candidates will need to be confident and have a real desire to get involved with business development as we are looking for individuals to help drive the growth of the practice and develop client relationships. Strong drafting, negotiation and advisory skills are essential together with a pragmatic and commercial approach.

Key areas of work:

  • A range of advertising and marketing related agreements, including ad agency agreements (e.g. creative agencies and media buying), sponsorship agreements, and endorsement and influencer agreements.
  • Advertising compliance projects (e.g. advising on CAP/BCAP code issues for advertising campaigns, native advertising and product placement).
  • Adtech agreements (e.g. advising brands, agencies and publishers on their contracts with adtech vendors such as DSPs and SSPs).
  • Tech related agreements with an advertising/marketing focus (e.g. website and mobile app development agreements, marketing analytics agreements and digital agency contracts).
  • Prize promotions and competitions (e.g. drafting T&Cs and advising on sales promotions compliance generally).
  • Brand licensing agreements.
  • Ecommerce and online consumer regulations (e.g. advising on retail platforms launches and associated terms and conditions).
  • Data privacy in the context of advertising/marketing (e.g. ePrivacy/GDPR compliance as well as industry self-regulatory developments in the context of programmatic advertising and digital marketing).


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